October 19, 2020

Lester Wunderman: 5 Lessons Every Marketer Should Know

The godfather of ad testing and founder of direct marketing was way ahead of his time. Read 5 lessons from decades ago that are more relevant than ever.

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October 13, 2020

Budgets and Blackjack

When it comes to managing money, whether its at the blackjack table or managing your ads, it's important to set a budget and put some rules in place to prevent you from getting caught up in the moment and losing it all.

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September 29, 2020

The Single, Simple, All-Encompassing Reason You Should Test Your Ads

It’s actually no more complicated than this: You should test your ads because you don’t know what will and won’t work. No matter your level of expertise, the refinement of your judgment and taste, the decades of experience or rarity of your sheer marketing talent, you literally can not predict advertising performance. You might really, really believe you can. But that doesn’t change the fact that you can’t.

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September 28, 2020

Measurement: Less is More

Why statistically significant results are the wrong goal for many marketing teams.

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September 17, 2020

Jove is Free for Nonprofits

Starting today, Jove is available free of charge for qualified charities. Here are the details.

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August 31, 2020

Hello world.

A new company making fabulous advertising tools for small and remote marketing teams. Read on to see what we're all about and understand our unique point of view on testing ads.

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August 24, 2020

Algorithms & Marketers Play Well Together

We're working toward the sweet spot created by collaboration between people and technology: our engine has the capability to turn our team into super-marketers. By creating algorithms that work alongside our team, not attempting to outmaneuver the math, we harness the best of both worlds.

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August 24, 2020

Building Tech Orgs to Win

How did you do it? How did you grow your team 300%, increase delivery pace, as well as joy and engagement, all at the same time?

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August 24, 2020

Martech Interview with Dave Atchison

This interview of CEO Dave Atchison by Sudipto Ghosh was originally posted on MarTech Series on April 8, 2019.

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