An early look at an upcoming new feature that marketing teams can leverage for better insights into what ads are resonating with their target audiences.
May 30, 2021
At Jove, we’re constantly iterating on new ideas for our product to give marketers access to new insights. One of the most frequent requests we hear is for benchmarking data so that brands can more easily see how they stack up against their competition. To address this, we’ve been working on a new feature that I’m excited to share some early mockups of: Competitive View.
Competitive View lets users see ad creative for multiple brands at once, and compare them side by side based on estimated spend and impression data. Here’s some screenshots of what this might look like, based on 3 popular men's grooming companies (and using made up data).
Cluster view of competitive ads based on estimated impression data:
A word cloud, based on the copy that most frequently appears in ads:
Of course, this is just a teaser. It’s been generating a lot of interest in demos though and has been well received by existing customers we’ve showcased it to. They hope to use it to get a better sense of what might be working for others and inspire new ideas. After all, “good artists copy, great artists steal,” said Pablo Picasso.
Have questions? Want to see more? Reach out to email@example.com.