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Provocations

Please enjoy this morning's provocations.

Originally published

February 24, 2021

Written by

Please enjoy this morning's provocations: Marketing analysts secretly love the creative. Creatives are not averse to technology, but sometimes they fake like they are. Creativity is a quality of teams more than individuals. Everything should be measured, and can be, but most measurement effort is a waste of time. Everyone, everyone is creative, but owning your creativity at work is too scary for most people. Performance marketing and brand marketing are the same thing. Amiright.

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, last updated on

March 8, 2021

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