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The Most Important (and Least Taught) Skill Every Marketer Needs

Originally published

February 24, 2021

Written by

In the digital age, using data is a daily activity, and understanding technology has become central to marketers’ development and growth.

Technology is complicated. Understanding complicated things is hard. So marketing roles are becoming more and more specialized, and marketing teams today include a wider variety of functional activities.

“Hard skills” are more important than ever across every marketing role.

But the most crucial “hard” skill is the one nobody talks about… it's a skill that requires creativity, intuition, and judgment.

Insight! Or the ability to synthesize data from many sources into an understanding of WHY and a clear statement of WHAT NEXT.

Knowing facts is valuable but not enough. Insight comes from connecting facts, understanding context, exploring nuance, thinking associatively, taking risks.

There's no formula for it - but it can be taught. And every single marketer can benefit from mastering it and using it every single day!

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, last updated on

February 24, 2021

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