CREATIVE INSIGHTS
Brands are in a constant state of flux — subject to shifting customer preferences and proactive management from brand marketing teams. Without data, a recommendation to change a brand element is just an opinion. Creative Insights lets you measure how different brand components resonate with your target market, ensuring that changes to your brand are confident steps forward, not a shot in the dark.
Free Trial - 14 DaysManaging your brand requires you to carefully consider the impacts of any potential changes. Creative Insights gives your team an easy way to view and measure the impact of changes to your brand by testing them in ads first. Single out individual design choices and elements, and understand the impact of creative aspects at all levels.
Free Trial - 14 Days
Creative Insights lets you connect your brand values to design performance data to discover what's driving results for your business. Build a thematic understanding of how your brand values resonate with customers, or how they may differ across audiences, channels or mediums.
Free Trial - 14 DaysBusinesses are leveling up their brand guidelines and brand books with saved views and links to Creative Insights. It’s the only way to visually see how your brand manifests itself across channels on an up-to-date basis, AND see how brand elements measure up and perform in the real world.
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Quickly tag past creative efforts with custom the custom brand values unique to your business.
Build a thematic understanding of your ads to set strong, data-backed briefing guide-rails.
Save this unique view and incorporate it directly into your brand guidelines!
Online advertising is tremendously complex.
We want to make it feel simple.
When we say 'simple,' we mean getting the technology and data complexities wrangled so marketers can focus on what they do best: Thinking strategically. Generating creative ideas. Championing the customer. Finding business breakthroughs.
> Which ad channels does Creative Insights Support?
Facebook, Instagram, YouTube, Google Display Network, Google Search, Bing, Twitter, Pinterest, Snapchat, TikTok, and Linkedin.
> Many factors can affect ad performance (reach, targeting, etc.) — why are creative variables so important?
Research indicates that creative is the most impactful driver of advertising results, responsible for driving almost 50% of an ad's performance. No other factors come close to that.
