CREATIVE INSIGHTS
Did your ad deliver your desired business results? Why or why not? You can rely on your hunches — or you can tell your creative team exactly what is delivering the best results. With Creative Insights + Tags, easily identify the aspects responsible for your ads’ success so you can create alternate versions based on those learnings and maximize results.
Free Trial - 30 DaysWhether you're cropping a photo, changing the background color on a product-focused photo, or creating a 10-second video with an audio overlay — there are several ways to build off of your original concept. Creative Insights enables you to iterate quickly on your creative assets, so you stay ahead of the curve and increase the opportunity to generate a successful response and outcome.
Free Trial - 30 DaysFor many marketers, iterating on ad creative can be daunting as it’s difficult to know which exact aspects are most effective to expand on. With Creative Insights + Tags, you can take all the guessing away. Easily categorize and group creative according to custom dimensions most important to you and your business — and can scale up what works.
Free Trial - 30 DaysQuickly tag past creative efforts with custom dimensions unique to your business.
Build a thematic understanding of your ads to set strong, data-backed briefing guide-rails.
Identify successes, adjust quickly, scale, repeat.
Online advertising is tremendously complex.
We want to make it feel simple.
When we say 'simple,' we mean getting the technology and data complexities wrangled so marketers can focus on what they do best: Thinking strategically. Generating creative ideas. Championing the customer. Finding business breakthroughs.
Includes:
> Which ad channels does Creative Insights Support?
Facebook, Instagram, YouTube, Google Display Network, Google Search, Twitter, Pinterest, Snapchat, Tik Tok, and Linkedin.
> Many factors can affect ad performance (reach, targeting, etc.) — why are creative variables so important?
Research indicates that creative is the most impactful driver of advertising results, responsible for driving almost 50% of an ad's performance. No other factors come close to that.