CREATIVE INSIGHTS
Your designs don’t sell themselves. Without data, your designs are merely opinions, subject to your Creative Director or Head of Marketing, who may or may not approve of them. Creative Insights explains why your video has that color background. Why your ad has that headline. Why your next marketing campaign should focus on that brand value. It makes approvals easy.
Free Trial - 30 DaysYou’re used to your ideas being picked apart, from the broad themes, vision, and values behind your marketing campaigns down to seemingly trivial choices like font size (36 or 40?). With Creative Insights, you can understand the impact of creative variables at all levels. Single out individual design choices for hyper-specific ideation, design builds, and marketing pitches.
Free Trial - 30 DaysNow more than ever, it's important to have the ability to sell ideas remotely. Creative Insights lets you save and share views, append notes, and comment on ads. It makes your marketing pitch stronger by being able to share the story behind the data and recommendations.
Free Trial - 30 DaysQuickly tag past creative efforts with custom dimensions unique to your business.
Build a thematic understanding of your ads to set strong, data-backed briefing guide-rails.
Save this unique view and incorporate it directly into your pitch!
Online advertising is tremendously complex.
We want to make it feel simple.
When we say 'simple,' we mean getting the technology and data complexities wrangled so marketers can focus on what they do best: Thinking strategically. Generating creative ideas. Championing the customer. Finding business breakthroughs.
Includes:
> Which ad channels does Creative Insights Support?
Facebook, Instagram, YouTube, Google Display Network, Google Search, Bing, Twitter, Pinterest, Snapchat, TikTok, and Linkedin.
> Many factors can affect ad performance (reach, targeting, etc.) — why are creative variables so important?
Research indicates that creative is the most impactful driver of advertising results, responsible for driving almost 50% of an ad's performance. No other factors come close to that.