• Iterate on successful designs fast.
• Support design choices with ad data.
• Save time by viewing all your ad creative in one place.
• Resonate with your customers.
• Reinforce brand positioning.
• Get results in record time.
Connect your accounts to pull together 18-months of ads and results data.
To save you time, Creative Insights automatically applies tags to your ad assets and enables you to add custom tags unique to your business so you can easily uncover actionable learning.
Select your key metrics and apply filters to pinpoint your best (or worst) performing ads so you can identify common themes and do more of what works.
Simple, Accessible, Useful — Meet Creative InsightsFree Trial - 14 Days
Online advertising is tremendously complex. We want to make it feel simple.
Q: How do marketers currently determine what works or what doesn’t?
Whether something is working or not working depends on the marketing team’s goals and objectives (e.g., brand awareness and reach, web traffic and engagement, conversions, or sales). Different companies will have different goals or objectives. Different goals or objectives will have different metrics that are then used to measure success. Something that works for one goal or objective may not necessarily work for another. With a particular metric or set of metrics in mind, marketers will then analyze campaign, ad set, and ad level performance data.
Within a single channel, marketers use the reporting within the native platforms, but they often need to export the data in order to parse it and group it by other levers that are not available directly through the native platforms. Across multiple channels, marketers must export the data directly from each platform and combine it in a spreadsheet before analysis.
Q: Many factors can affect advertising performance (reach, targeting, recency, etc.), so how important are creative variables *really* in explaining differences in advertising performance?
Research indicates that creative is responsible for driving almost 50% of an ad's performance, and no other element comes close to that.
Q: Which marketing channels can Insights currently connect to?
Facebook, Instagram, YouTube, Google Display Network, Google Search, Bing, Twitter, Pinterest, Snapchat, TikTok, and Linkedin.
Q: Can users apply tags to their creatives while using Insights?
Yes! The platform will automatically tag certain characteristics of ads, but users can define additional customized tags based on the unique characteristics of their ads and apply them directly from Creative Explorer.