Tags by Jove

Frequently asked questions:

Q: Is Tags by Jove a tag-management solution?

Tags by Jove doesn't provide a means of managing javascript tags or pixels, and has nothing to do with tracking or organizing website traffic data. However, in the same way that tracking and measuring site traffic and marketing channels was near impossible before the advent of javascript tags and pixels, it is similarly challenging to measure the performance of creative variables in marketing. Tags by Jove gives marketers a way to do just that -- track non-standardized variables and themes for creative assets - images, videos, landing pages, copy, etc. - all in one place.

Q: Can I create rules to automatically apply tags to new creatives if certain conditions are met?

Currently, tags are automatically applied for several dimensions across images, videos and copy that marketers commonly use. For example, image and video ratios, picture orientation, video length, character counts and more are all automatically captured. Creating even richer automation capabilities for other kinds of tags is coming soon.

Q: How often will my images and videos be synced into Tags by Jove so that they will be available for tagging?

Tags by Jove will be synced with any assets and objects uploaded or created in the advertising platform (including campaigns and audiences) within 12-24 hours.

Q: What's the difference between standard, custom, and automated tags?

Custom tags are just that -- tags that are customized by the user and manually applied to a creative asset, landing page, audience or campaign. Automated tags are mostly for images, videos and copy, and include things like image ratio, picture orientation, video length, and character count. These are all things that can be easily detected and automatically applied by the Jove platform. The Jove team is actively working on expanding the automation feature too, so that users can define their own automated tags using more complex logic and rules. Standard tags are those we've found most commonly used by marketing teams, so they save you time and energy from having to create them. These include tags like "homepage," "product page," "content page" and more for landing pages, "Prospecting" or "Retargeting" for campaigns, and so on, across multiple dimensions and variables.