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Create and apply custom labels in mass across all of your ad channels and ad assets – images, copy, CTAs, landing pages, you name it. Easily categorize your ad assets in ways that make the most sense for your business, resulting in radically new ways to slice and dice your ad performance data.
Common and popular tags have been automated to make it easy to get started organizing and analyzing assets and performance across channels. Long live automation.
Develop an unparalleled understanding of your marketing data. See relative performance of tags, understand how different tags interact with one another, and pinpoint the themes that fuel your most successful ads.
Connect your accounts to pull together 18-months of ads and results data.
To save you time, Creative Insights automatically applies tags to your ad assets and enables you to add custom tags unique to your business so you can easily uncover actionable learning.
Select your key metrics and apply filters to pinpoint your best (or worst) performing ads so you can identify common themes and do more of what works.
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Your Data on Your Terms — View It By Any Number of Variables Across Multiple Ad Channels
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Online advertising is tremendously complex. We want to make it feel simple.
Q: Is Tags by Jove a tag-management solution?
Tags by Jove doesn't provide a means of managing javascript tags or pixels, and has nothing to do with tracking or organizing website traffic data. However, in the same way that tracking and measuring site traffic and marketing channels was near impossible before the advent of javascript tags and pixels, it is similarly challenging to measure the performance of creative variables in marketing. Tags by Jove gives marketers a way to do just that -- track non-standardized variables and themes for creative assets - images, videos, landing pages, copy, etc. - all in one place.
Q: Can I create rules to automatically apply tags to new creatives if certain conditions are met?
Currently, tags are automatically applied for several dimensions across images, videos and copy that marketers commonly use. For example, image and video ratios, picture orientation, video length, character counts and more are all automatically captured. Creating even richer automation capabilities for other kinds of tags is coming soon.
Q: How often will my images and videos be synced into Tags by Jove so that they will be available for tagging?
Tags by Jove will be synced with any assets and objects uploaded or created in the advertising platform (including campaigns and audiences) within 12-24 hours.
Q: What's the difference between standard, custom, and automated tags?
Custom tags are just that -- tags that are customized by the user and manually applied to a creative asset, landing page, audience or campaign. Automated tags are mostly for images, videos and copy, and include things like image ratio, picture orientation, video length, and character count. These are all things that can be easily detected and automatically applied by the Jove platform. The Jove team is actively working on expanding the automation feature too, so that users can define their own automated tags using more complex logic and rules. Standard tags are those we've found most commonly used by marketing teams, so they save you time and energy from having to create them. These include tags like "homepage," "product page," "content page" and more for landing pages, "Prospecting" or "Retargeting" for campaigns, and so on, across multiple dimensions and variables.
Create and apply custom labels in mass across all of your ad channels and ad assets – images, copy, CTAs, landing pages, you name it. Easily categorize your ad assets in ways that make the most sense for your business, resulting in radically new ways to slice and dice your ad performance data.
Common and popular tags have been automated to make it easy to get started organizing and analyzing assets and performance across channels. Long live automation.
Develop an unparalleled understanding of your marketing data. See relative performance of tags, understand how different tags interact with one another, and pinpoint the themes that fuel your most successful ads.
